Coast Hippie

Coast Hippie is a Seagrove-grown clothing and lifestyle brand built around the easy rhythm of Florida’s Gulf Coast. Sisters Tammy and Jessica grew up near the water, spent time living in the West, and eventually returned to Seagrove Beach to raise their families. That mix of coastal roots and western influence gives the shop more personality than a standard souvenir store. The designs feel casual and local without relying only on the usual beach-town graphics.

The collection centers on soft T-shirts, sweatshirts, hats, sun-protective shirts, stickers, beach accessories, and small gifts. Many pieces use playful references to Seagrove, fishing, paddling, surfing, wildlife, or the broader Coast Hippie idea of living outside whenever possible. The graphics range from simple logos to vintage-inspired illustrations and humorous local phrases, so the store works equally well for someone seeking a subtle everyday shirt or a more obvious reminder of a 30A trip.

Fit is generally relaxed, but unisex sizing, garment washes, and different fabric blends can change how one style feels compared with another. Trying on a few sizes is worthwhile, especially with sweatshirts or long-sleeve sun shirts that may be worn over a swimsuit. Families can often find options for more than one age group, and the smaller accessories make easy gifts when clothing size is uncertain.

Coast Hippie is also a good place to look for something connected specifically to Seagrove rather than a generic Florida design sold throughout the state. The founders’ own interests—paddleboarding, surfing, fishing, biking, walking the shore, and watching sunsets—show up throughout the brand. Some products also support local causes, reinforcing the sense that this is a business tied to the community rather than a temporary resort-season concept.

The Seagrove location sits along East County Highway 30A, where traffic and parking can become crowded during summer afternoons. A morning stop is easier if you want time to browse and compare styles. Inventory shifts with seasons and new graphic releases, while the online store provides another option for reordering a favorite later.

Coast Hippie captures a recognizable part of life along 30A: sun-faded clothes, practical beach layers, and a willingness to build the day around water, weather, and whatever looks fun outside. It is a natural stop for visitors who want casual apparel with a real Seagrove story behind it. The shop also works well for repeat visitors who want to add one new local piece each year instead of buying a pile of interchangeable souvenirs on a single trip.